Entrepreneurship Skills Programme

This programme is based on unit standards:

117499 – Demonstrate entrepreneurial competence

114592 – Produce business plans for a new venture

NQF level 4, 20 credits

Duration – 4 days

SPECIFIC OUTCOMES

• Prepare to start a new business venture
• Prepare input for a business plan and analyse it once completed
• Assess the viability of the intended market
• Implement stock management procedures
• Apply promotion and selling techniques
• Identify, gather and analyse the relevant information needed to compile a business plan
• Formulate an ethical framework for the operational plans of a new venture
• Establish and prioritise business, financial and/or operational goals and objectives for a new venture
• Design and present business, financial and/or marketing plans based on a budget for a new venture

Course Outline

• Prepare to start a new business venture
  • Generating business ideas and investigating it further to determine its viability
  • Researching and assessing market potential for the selected business idea
  • Deciding upon a relevant form of ownership
  • Identifying legal requirements relating to the creating of a new business and achieving compliance
• Prepare input for a business plan and analyse it
  • Determining the scope of a potential business
  • Deciding upon a business strategy
  • Compiling a marketing plan
  • Determining financial requirements for the potential business and arranging the required funding
• Assessing the viability of the intended market
  • Researching competitors within the
  • Evaluating the target market in terms of size, buying power and interest in or demand for the planned range of products/services
  • Determining price, packaging and placement for the planned range of products/services
  • Positioning the potential business for optimal exposure and access to and by the target market
• Implementing stock management procedures
  • Setting up and maintaining stock keeping records and processes
  • Monitoring stock levels
  • Handling stock correctly in compliance with the Occupational Health and Safety Act
  • Performing stock counts and evaluations
• Apply promotion and selling techniques
  • Understanding The Sales Process
  • Learning How To Understand Your Prospects Needs
  • How To Overcome Objections and Excuses
  • How To Get To The Close and Ask For The Business
  • How To Make Effective Sales Presentations and Sales Calls
  • Business Development Over The Telephone
• Identifying, gathering and analysing the relevant information needed to compile a business plan
  • The purpose and importance of a business plan
  • The different elements of a successful business plan
  • Compiling information on the resources needed and procedures to be followed
  • Identifying the industry specific and legal requirements for own venture
• Formulating an ethical framework for the operational plans of a new venture
  • Legislation and relevant regulations relating to the type of venture
  • Non-statutory regulations applicable to the sector
  • Codes of conduct
  • Social and ethnic considerations
  • Personal values
  • An ethical framework and codes of ethics and conduct
• Establishing and prioritising business, financial and/or operational goals and objectives for a new venture
  • Aligning personal objectives to the plans of own venture
  • Analysing business objectives and formulating specific goals to achieve objectives
  • Compiling a vision statement of a new venture
  • Formulating specific short and long term goals
  • Identifying possible contribution to community and regional growth
  • Incorporating cultural values and beliefs of prospective employees and expected consumers into the plans of own venture
• Designing and presenting business, financial and/or marketing plans based on a budget for a new venture
  • Competitor analysis
  • Designing the structure and layout of the business plan
  • Presenting marketing and promotion of the own venture
  • Stating finance requirements for the business in the business plan
  • Tabulating projected income and expense items for own venture
  • Presenting the costs, risks and proposed infrastructure of the operations plan
  • Compiling relevant documentation to support the business plan
  • Presenting business plan information in relevant and clear format
  • Procedures to present the business plan for own venture to a financier